Saturday, December 15, 2007

WTF: That Guy edition

This ad has been playing a lot lately. I keep seeing it and every time I see it I get annoyed. I don't get this ad. What is "that guy"? A guy who actually cares about his significant other and so will give here a pedicure if she asks. A guy who is not an asshole and when asked his opinion, gives it about makeup. A guy who actually spends time with his significant other. I don't get it.

What I do get is that since you are not "that guy" you need to buy diamonds. That it is Ok to be an asshole if you buy diamond. What I get is that diamonds make everything better. Well guess what, buying diamonds or any commercial good is not going to improve your relationship, it is not going to make her love you any more than she does and it is not the answer to all of life's issues. And if it does solve any of the issues or it does make her love you or it does improve your relationship, than that is a sad existence. So maybe you should spend more time with your significant other and less time shopping for that diamond.

Oh and by the way I strongly dislike diamonds and red roses. They are both so trite and cliche. I am supposed to spend two months salary on something to prove my love, yeah fuck that. Diamonds are a product that has its value artificially inflated so that people can make money. They are a clear stone, I want something with some color, with some real character, pearls, rubies, emeralds or anything that actually has some interest to it. Not to mention that diamonds are the causes of many wars in Africa which lead to much death and destruction.

So I say forget about the diamond and give your significant other a pedicure or put on her nail polish or just spend time with her and see what happens.


GourmetGoddess said...

I loathe diamonds. I adore opals, but you are apparently not supposed to wear them for some superstitious reason, although I wore a fire opal all through grad school, every single day. It is all foolishness.....

FranIAm said...

Diamonds are a very screwed up thing, for many reasons. Not the least of which is that people are killed over them all the time, just by their very mining.

That said, I did know that I wanted a small one when I got engaged. I am hardly a traditionalist, but I knew I did want one that was small, came from Canada or another non-blood diamond source and would not cost a small fortune.

When we got engaged, almost two years ago now, we did go shopping and found what we were looking for.

It was not easy to find and everyone is very anxious to have you buy something bigger, of more questionable origin, and of course way more gaudy.

They even tried to make Mr. He Is feel guilty for such a "small trifle" of a ring. I gave them hell for that and left that store.

Ultimately we found a woman who knew what we wanted and knew how to help us find it. It cost way less than our small budget allowed for, the small budget that we split.

That's just how we roll around the He Is/I Am household.

Red roses? Those can stay on the english rose bushes I have in my garden.

In the end- how much you spend never equates to how much you love. American advertising and marketing would have you believe otherwise.